Ganni

Ganni (pronounced GAH-NEE) is a Danish fashion brand. It was founded by Copenhagen gallerist Frans Truelsen in the year 2000—although it was far from the label we know and love today. Initially, Ganni was all about creating the perfect cashmere sweater, but in 2009, husband and wife Nicolaj and Ditte Reffstrup took over and set out to scale the company.

Instead of leaning toward the traditional Scandinavian style, which is more minimalistic and includes lots of black, Ganni's designs feature playful pops of color and prints, putting a fresh, whimsical take on wardrobe staples.

“It’s all about the contrast; wearing something feminine and pairing it with a pair of sneakers or denim. And, of course, effortless style, because we’re from Copenhagen; everything here seems very laid-back and cool—it’s a very easy way of dressing. For example, we use our bikes every day, and you would never see a girl wearing a pair of heels on her bike, she would always be wearing a pair of sneakers and maybe have her heels in her basket.”